The first, the best, the original Get a flawless blend with the award-winning, premier edgeless, reusable, high-definition cosmetic sponge applicator in classic pink. The exclusive aqua-activated™ material provides an airbrushed application and absorbs the minimal product, so your favorite formula lands on your complexion, not your makeup sponge. This category creator is a 16-time Allure Best of Beauty award winner.