Huda Beauty's Liquid Matte Ultra-Comfort Transfer-Proof Lipstick (4.2ml) delivers irresistible, intense colour payoff in a single swipe.

The silky formula is creamy, comfortable and long-wearing to create a lip look that lasts all day (and night). It applies like a gloss and dries in moments to cloak lips with a smooth veil of vibrant colour that doesn't smudge, flake or transfer. There is a surplus of flattering shades to try, from subtle neutrals to bold brights, so you can find the hue to suit any occasion. It's not all colour, though; a lip-loving blend of licopene, olive oil and vitamins A and E conditions and hydrates for healthy, happy pouts. Talk about multitasking...